VicTrack/QMS Media
Punt Road & Swan Street intersection, Richmond
Services Provided:
Traffic report
Parking surveys


Traffix Group was engaged to review and assess the potential impact of a large overhead digital advertising sign on drivers travelling through this busy inner city intersection.

Extensive research was undertaken into electronic billboards and their impact on driver performance. Field investigations, in‐car video and GPS location data were used to assess the potential impacts of the sign.

The sign is now operational.

Project Team

Charmaine Dunstan

Leigh Furness